Building and Using a Business List (858 words)
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Jack Schmid
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4. Business gift recipients are a potential gold mine. If, on average, each business gift giver sends four gifts to other businesses, you have four new prospective buyers. If only two of the four use your catalog the following year, you have eight additional business prospects. Converting business gift recipients to buyers can become a full-time prospecting effort.
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- Companies:
- Harry and David
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- Jack Schmid
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