Steps to Building a Loyal and Profitable Customer Base

Of course, the old adage of "if it ain't broke, don't fix it" applies here. If your existing infrastructure supports current and near-term analytical needs, then an investment in big data solutions doesn't make sense. On the other hand, if there are performance bottlenecks or business needs that can't be met without costly hardware or software upgrades, big data tools deserve serious consideration. Retailers considering trying out big data technologies have a number of issues to weigh, including the following: