Steps to Building a Loyal and Profitable Customer Base

In this case, the significant gains in throughput come from Hadoop's ability to split a big problem into manageable chunks, spread the workload across multiple servers and, at the end, reassemble all of the pieces to provide business insights. Retailers have many such complex, intensive processes — e.g., offer management, cross-channel analysis, demand forecasting, to name a few — that present good candidates for the technology. For those retailers with a large online presence, integrating traffic data with shopping and customer data is well-suited to these technologies.