Building a Digital Workflow Brick by Brick
Digital asset management gives catalogers some great luxuries, but implementing such a system can pose a challenge.
"It may cost us $13 or $14 to produce a print catalog," he notes, "but it only costs us $2 or $3 to make a CD-based catalog now. So, we plan to be much more selective about when we print and who we give [print] catalogs to."
Watch Workflow Grow
Dan Lorenzini, director of prepress at Garden City, N.Y.-based Bookspan, says the book marketer's quest for digital asset management began in 1998. The company's initial goal was to save printer prep charges. So it brought prepress in house and began using Xinet's FullPress to create print-ready PDF files.
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