Building a Digital Workflow Brick by Brick
Digital asset management gives catalogers some great luxuries, but implementing such a system can pose a challenge.
The ObjectPublisher system was subsequently integrated with the cataloger's own e-commerce solution to ensure a seamless browse-and-buy Web experience for Detroit Hitch's customers. The company now is rolling out the new Web site to beta users, so it's too early to quantify return on investment, Muzumdar says, though he does expect immediate savings on his print bill.
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