Building a Digital Workflow Brick by Brick
Digital asset management gives catalogers some great luxuries, but implementing such a system can pose a challenge.
Tying asset management into automated catalog production and e-commerce systems was Detroit Hitch Co.'s goal. But Pavan Muzumdar, COO of the Clawson, Mich.-based hauling supplies marketer, knew it couldn't be attained overnight. Five years ago, the company created its annual catalog — 400 pages — using WordPerfect. "It was an inappropriate way to produce a catalog," he says.
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