Building a Digital Workflow Brick by Brick
Digital asset management gives catalogers some great luxuries, but implementing such a system can pose a challenge.
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5. Get buy-in from both management and those in the trenches. Patti Ward, director of product management at Conshohocken, Pa.-based healthcare products marketer Wolters Kluwer Health, recommends forming cross-function teams with representatives from across the organization who can participate in brainstorming sessions and have a hand in developing the workflow. Each has a vested interest in ensuring that the solution is successful.
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Gretchen A. Peck
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