Building a Digital Workflow Brick by Brick
Digital asset management gives catalogers some great luxuries, but implementing such a system can pose a challenge.
Simultaneously, it developed a system for copy. "It's an Oracle database where all of the catalog copy is written by way of a Java Applet," he says. "So, we handle our images and our copy on different servers. But both of those feed our online system, as well as our print work."
The workflow foundation with solid asset management technologies will enable Bookspan to further automate. The company now is implementing RoboCatalog. "Art directors will open up a template and populate all the images and copy on the fly," Lorenzini points out, "taking four hours worth of work down to two or three minutes."
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