Building a Digital Workflow Brick by Brick
Digital asset management gives catalogers some great luxuries, but implementing such a system can pose a challenge.
When computer-to-plate (CTP) printing came on the scene a few years back and catalog content went digital, digital asset management (DAM) became the commonly used system it is today. CTP spawned new dilemmas: how to manage digital content (namely product data and images used for print and electronic catalogs); how to find the assets when needed; how to manage revisions; and how best to draw assets into the creative process. These emerging challenges created a ripe opportunity for DAM developers.
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