Building Digital Bridges

“Now, we can search by SKU number, by image type, by the unique asset number that we’ve given [an image], and retrieval is instantaneous,” concludes Hasselstrom.

Partnering with both Quad/Graphics and North Plains Systems (which customized TeleScope to fit Fingerhut’s specific production needs), implementation of digital asset management was fairly painless. With asset management in place, Hasselstrom estimates that image retrieval occurs 75 percent to 95 percent faster.