Building Digital Bridges

Fingerhut’s prepress volume caused the catalog publisher to analyze how integral its prepress partner would become to its production process. As Michael Hasselstrom, Fingerhut’s manager of creative technical support, recalls, “Fingerhut consciously made a decision that we didn’t want to build a [prepress] Taj Mahal. … For us, there was a benefit to working with Quad/Graphics.” Fingerhut viewed its potential relationship with Quad as one that would ease some of the in-house prepress burdens. At the same time, Fingerhut analyzed Quad’s stature in the industry and was quite pleased by the printer/prepress vendor’s reputation. A partnership with the highly regarded vendor gave Fingerhut the added assurance that prepress would be in good hands with Quad.