Building Circulation for New Magazines (933 words)

Rolling With the Flow

Jordan reports that Brill's Content was launched with a rate base of 150,000. In 1999, it is 225,000. "We anticipate growth next year of at least 20 percent," he says.

Jordan has the following advice for circulation directors of start-up magazines: "The secret to launching a new product is to be quick to analyze and quick to act. No one knows all of the answers before a product goes live. The best that you can do is to take your test data and move ahead with your eyes and ears open.