5 Tips for Building a More Relevant Site Search Experience

3. Show related searches. It's smart to show related searches on search pages by configuring your site search to populate search results pages with four or five related keyword phrases below the main body copy or product description. Your site search should be able to gather these keywords or phrases from past search terms that other visitors have used when searching for these items — i.e., the most popular search terms that have been used to find the items in question. This is an effective way to promote related content or products, and may also provide some search engine optimization benefit.