5 Tips for Building a More Relevant Site Search Experience

2. Learn from searches with no results. Sure, you should you keep a close eye on which products are most commonly searched and which keywords yield the best conversion rates, but you should also monitor the other end of the search scale: searches that don't yield any results. The keywords used in "no results" searches can tell you if your customers want products that you don't stock or if they're using brand names or slang terms that may relate to products that you do offer. You don't want to miss out on an opportunity to link keywords to products, thereby turning a "no results" search into one that's productive and ends up in a purchase.