5 Tips for Building a More Relevant Site Search Experience

Site search for retailers used to be just about products — i.e., making sure that when your customers come to your website and type in a product name, they see an appropriate list of items. Today's site search landscape is much more complex. Social media, video and learning-based content all need to be woven into search, along with brick-and-mortar inventory and product availability. In addition, it all needs to take into account the special search requirements of mobile users.