Build Content You Can Bank On: 5 Strategies to Drive Online Conversions

4. Use visual product content. Use visual content to appeal to a multitude of your customers’ senses, creating rich and compelling shopping experiences. Visual content is one of the key brand-building tools for retailers. A visually impactful site that maximizes use of video, animation, virtual modeling, zoom and swatching helps create an experience that matches in-store, generates word-of-mouth and drives conversions.