Build Content You Can Bank On: 5 Strategies to Drive Online Conversions

3. Create additional product-related content. Creating additional content that can be easily coupled to products is one of the easiest ways for a retailer to make its site a destination for customers. Contextual selling, such as “How-tos” and “Tips and Tricks” are great ways to lure in consumers and position your company as an expert in its field. Once on the site, you can sell additional products to your customers when they're “captive” and interested in learning more.