Build Content You Can Bank On: 5 Strategies to Drive Online Conversions

2. Categorize and segment content for accuracy. Understand who your customers are, and personalize products and offers according to their profiles. Categorize products in a logical and intuitive manner that makes it easy for your customers to navigate. Most importantly, merchandise should be portrayed accurately. Manufacturing content syndication allows for two-way transfer of catalog content directly to the retailer from the manufacturer — easily ensuring this information is correct.