Build a Collaborative Relationship With Your Printer

• Always have the printer split the paper price from its cost to manufacture the your job. Have the printer tell you the hundred-weight price of the paper that it’s using to quote your job. This will help you identify differences from one printer to another. Some direct marketers like to buy their own paper, which is another reason to separate the manufacturing cost from the paper price. Although you can benefit from purchasing their own paper, there are drawbacks.