Build a Collaborative Relationship With Your Printer

• Don’t go out for bids unless you’re willing to change printers. Printing companies are wise to this tactic. If they think you’re simply shopping the market to get a better price from your current printer, they won’t quote their best price to you. This can become a credibility issue. A printer needs to know you’re serious about switching companies for all the right reasons. I think most printers would understand if you stay with your current printer for a price difference of up to 5 percent. But if the differential is more than that, you must be willing to make the difficult decision to take your business somewhere else. It’s generally best not to change printing companies unless there have been issues other than price. If you like your current printer, most likely it will be price-competitive.