Build a Collaborative Relationship With Your Printer

Most direct marketers shop by price when obtaining printing bids, but there are other factors to consider as well. Naturally, we expect printers to be competitive, and most are generally within 5 percent of one another. Following are strategies for the next time you solicit printing bids:

• Be sure the printing companies from which you receive bids are experienced in printing the types of jobs you’ll require of them.