Build a Collaborative Relationship With Your Printer

4. You eliminate the management time it takes to deal with the inventory of butt rolls, incoming shipments, etc. The process of managing the paper can be time-consuming.

5. If you ever do change printers, you won’t have to be concerned about transferring paper inventory from one printer to another.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He can be reached at (302) 537-0375, or by e-mail via his Web site: http://www.lettdirect.com.