Build a Collaborative Relationship With Your Printer

Following are a few points that may help strengthen your relationship with your printer:

• Don’t think of yourselves as separate entities. A direct marketer and printer should work together toward a common goal, for example, to serve your customers and prospects.

• Communicate clearly and frequently with your printer. Good communication is the key to a successful relationship. Let your printer know in advance what you’re thinking and why. The printer can’t always react in a timely fashion due to lead times for its work, but it can help you solve problems if you let it know what difficulty you’re having.