Build a Collaborative Relationship With Your Printer

This is often a cash-flow problem since the paper will need to be paid for before your materials even go to press. What’s more, changing printers can result in butt rolls of paper left over, which can’t be used. Paper also can arrive damaged, and if you’ve purchased the paper directly, often you’re left to deal with the merchant or the paper mill, which can affect your press date. And if the printer has a problem on press as a result of the paper, it’s your responsibility, not the printer’s. This can result in press downtime at a rate of up to $1,000 per hour, which can become expensive.