Build a Collaborative Relationship With Your Printer

Your relationship with your print suppliers should be strong and cohesive. After all, your printer may be your largest vendor in terms of dollars spent annually. Your printer is important to your business, and you should view it as your company’s business partner.

When deciding on a printer, price certainly is important. No direct marketer should pay a large premium for the privilege of dealing with a particular printing company. But there are other factors, such as service, lead times and technology, that should be taken into consideration. In this article, I’ll offer tips for maximizing your relationship with your printer.