By
Joe Keenan
, Senior
and Catalog Success
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Naturally, Brookstone is looking to maximize profit with this marketing campaign while reducing the overall process and expenses. August pointed to the merge time being reduced from weeks to days and no offer approval necessary as two factors to help expedite the overall list process. As for cost cuts, he said the company’s rental/exchange expenses have been checked, allowing for a deeper focus on analytics rather than the list procurement process.
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- Companies:
- American Express
- Brookstone, Inc.


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