By
Joe Keenan
, Senior
and Catalog Success
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As for growth, the year-over-year testing and analysis ensures universe expansion, August claimed. The year-over-year decile testing results in an aggressive universe expansion. As far as August is concerned, the increase in net costs associated with an increase in circulation is a positive. To date, Brookstone’s circulation quantities are in sync with the company-planned rates, he noted.
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- Companies:
- American Express
- Brookstone, Inc.
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