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Joe Keenan
, Senior
and Catalog Success
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August further advised that performance gains are guaranteed due to testing in deciles. The system has allowed for accurate forecasting of sales, with the company knowing within 1 percent to 2 percent what the performance will be. He boasted a decrease in back-order rates since the implementation of the new system.
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- Companies:
- American Express
- Brookstone, Inc.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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