Brookstone Looks For Stability With Single List Source

August began by detailing Brookstone’s stable-modeled environment. The company has scrapped renting lists from outside sources in favor of a single prospecting list source, with 10 deciled list segments. The company no longer takes part in RFM exchanges. The consistency in models builds year to year, August explained, and by using just one prospecting list, Brookstone has the ability to tweak that model to best fit its demographics.