By
Joe Keenan
, Senior
and Catalog Success
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The SUPER campaign encompasses a Stable modeled environment, with a known Universe, Predictable performance, growth Expansion and a Reduction in costs. In its second year, the program was tested for a full year with a single model and a single set of names prior to implementation. August believes many catalogers can follow the model.
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- Companies:
- American Express
- Brookstone, Inc.
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