By
Joe Keenan
, Senior
and Catalog Success
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Key Questions for You
August advised other catalogers to ask the following questions of their own marketing programs:
* Are we overspending?;
* What’s the affiliate role?;
* Do we have a need for a middle man?; and
* What’s our tipping point?
He wrapped up his presentation by offering five tips to help marketing programs stay fit.
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- Companies:
- American Express
- Brookstone, Inc.


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