Brookstone Looks For Stability With Single List Source

While speaking last week at the NEMOA conference in Portland, Maine, Steve August, operational vice president of customer marketing for Brookstone, lauded the stability with which his company now can operate. That’s nice, but why? He devoted his session to explaining the Merrimack, N.H.-based housewares and electronics marketer’s “SUPER” marketing approach — SUPER being a self-coined acronym that stands for Brookstone’s new marketing campaign