Case Study: Brooks Brothers on the Cutting Edge
Brooks Brothers has been on the cutting edge since 1818
If you wander uptown to the Tishman Building, that dimpled aluminum skyscraper at Fifth Avenue and 53rd Street, you will discover the new Brooks Brothers. Yes, the grand Brooks Brothers script logo with its swoops and swirls is still very evident, but how splendidly it contrasts with the two-story glass windows, bright colors and overall feeling of airiness.
- Companies:
- Barneys New York
- Brooks Brothers
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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