Case Study: Brooks Brothers on the Cutting Edge

Deftly Juggling Two Worlds

The 44th Street flagship store—with its gritty gray stone facade, small display windows, blue awnings, buttoned-up interior of dark wood fixtures and glass display cases—doesn’t seem to me to be much different from my childhood memories. Any high-octane, old-line banker, lawyer or corporate CEO could walk through those doors and be made to feel very much at home, just as his grandfather did at Brooks Brothers, Alfred Dunhill of London, “21” or the Plaza Hotel.