Case Study: Brooks Brothers on the Cutting Edge
Brooks Brothers has been on the cutting edge since 1818
This is a marketing philosophy as valid and relevant for the 21st century as it was for the 19th.
Answer #2: For all of its 183 years, Brooks Brothers has had world-class merchandisers, who are in constant touch with the wants and needs of their customers and have engineered change accordingly. Their footwork in the marketplace was as nimble and elegant as that of two of their most illustrious customers: Fred Astaire and Jack Dempsey.
- Companies:
- Barneys New York
- Brooks Brothers
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
