Case Study: Brooks Brothers on the Cutting Edge

So how come Brooks Brothers is still in business when many of America’s legendary retailers have been consigned to oblivion? Two reasons:

Reason #1: Founder Henry Sands Brooks articulated his guiding principle when he opened his first store in 1818: “To make and deal only in merchandise of the finest quality, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise.”