Case Study: Brooks Brothers on the Cutting Edge
Brooks Brothers has been on the cutting edge since 1818
Front covers are always full-bleed, dominated by a strong product offering, often with pictures of stylish, relaxed young men and women. In addition, the cover can include special offers (e.g., free monogramming or “Enjoy $25 Off” or guaranteed holiday delivery if you order by noon EST December 22). Both front and back covers now have the URL and toll-free number so no one has an excuse not to order.
- Companies:
- Barneys New York
- Brooks Brothers
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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