Bring ‘Em Back for More

One of the other tactics that I’ve seen several companies that offer discounts use is to explicitly state what the alternate price for members is.

Q. What are the best loyalty marketing programs you’ve seen recently?
A. Alexis Vogel Cosmetics has a program where the loyalty club membership is basically free. When someone initially buys from the company, she gets a free one-year membership. And as long as the customer purchases at least $50 in merchandise per year, she maintains her membership. It’s a good program because everyone has the opportunity to participate, and it’s egalitarian.