Bring ‘Em Back for More

Another set of things to consider is your systems. How complex is the program you want to implement? Are you managing your fulfillment internally, or are you outsourcing it? There are some programs that are easier to implement if you’re outsourcing than if you’re doing the work in house. Because a fulfillment house provides service to multiple clients, it’s likely the program that interests you has been done [by the outsourcer] before. Alternatively, you can choose a fulfillment vendor who has the capabilities to set up and manage loyalty programs.