Bring ‘Em Back for More

Another program I wouldn’t have initially thought was so great is offered by Eurosport. The reason I wouldn’t have thought it would work is because it’s a points program, which tend to be complicated. For the catalog’s audience though, it works really well. Every purchase a member makes earns points for free merchandise. In its catalog as well Eurosport is very explicit about how many points it will take for any given item to be free. It encourages people to spend more because now they’re focused on how much they need to buy in order to get that next item for free. Customers can see the rewards very clearly right in front of them.