Bridging the Cross-Channel Gap With Live Chat

You don't need to wait for a visitor to ask you a question. Unlike phone or email, chat lets you talk immediately with visitors on your website while they're still there. Use insight from customer data to be proactive and reach out to them. I recommend waiting about 30 seconds before initiating a chat, but when you do, start with something specific so you can lead them toward a purchasing decision — e.g., "Hi there! Are you an expert skier or just starting out?"