Brick-and-Mortar is Still the Foundation of Retail Success

"The decoupling of value capture is important for retailers to understand as they consider resource allocation decisions across channels to ensure that the true value the physical store creates is accounted for properly," states Mike Moriarty, AT Kearney partner and co-author of the report.

Lastly, brick-and-mortar stores are becoming increasingly important to retailers for inventory and shipping purposes. The study confirms that, overall, consumers prefer in-store pickup over home delivery.