Brick-and-Mortar is Still the Foundation of Retail Success

Brick-and-mortar stores are a fundamental component to an omnichannel retail brand's success. While big-box retailers are making moves to scale back their physical footprint, I don't think that means retailers should be rushing back to e-commerce-only models. Many "online only" retailers have moved offline to not only offer an extension of their online storefront, but also create a better customer experience.