Brick-and-Mortar is Still the Foundation of Retail Success

Despite these recent headlines, I disagree that brick-and-mortar shopping is dying. Over the last year-and-a-half, many online only brands have moved offline to grow their businesses. With the likes of Athleta, Birchbox, Bonobos, Rent-the-Runway and Warby Parker growing revenues from brick-and-mortar storefronts, I believe it's just the opposite: retailers should be more concerned finding a happy medium between both brick-and-mortar and digital than focusing solely online.