Brick-and-Mortar is Still the Foundation of Retail Success

Tuesday, The Wall Street Journal reported retailers are shifting their priorities from offline to online. According to ShopperTrak, retail foot traffic has fallen 5 percent or more each month for the past two years (with the exception of April 2014). Even with the advantage of the summer weather, shopper visits dropped a reported 7 percent this past June. WSJ goes on to report new data from Moody's Investor Services, stating in-store growth at the 100 largest retailers by revenue has slowed to less than 3 percent compared to 12 percent three years ago.