Brent Kelly’s background in food and finance landed him at a cookie catalog

By Noelle Buoncristiano

Greatest career challenge: dealing with bureaucracy. “At Cheryl&Co. there’s no bureaucracy. If you have an issue or idea, you just holler across the room or get up and walk five steps from your office to discuss your thoughts. We work very closely as a team and count on one another.”

Greatest challenge now: managing growth. “We’re quickly moving from a small to medium-sized company,” Kelly says, noting that he’s found it important to understand cash flow. “You must make sure you understand your future needs and where you’ll get the cash to pay for growth.”