Rolling in Dough

Upon completion of his masters degree, he joined the marketing team at Pepsi where he worked with “the best marketing minds in the world and some of the most popular celebrities, such as Cindy Crawford and Shaquille O’Neal.”

Next he worked at NationsBank (now Bank of America) as senior vice president, director of consumer strategy for the retail bank. It was there he learned about the direct marketing industry. Later he joined Bank One as senior vice president, director of marketing communications.