Brent Kelly’s background in food and finance landed him at a cookie catalog

By Noelle Buoncristiano

How he got started in cataloging: “I spent my career at Fortune 500 companies and met Cheryl in 2002,” he says. “I have a friend who knew someone at Cheryl&Co. and had heard that Cheryl wanted to enhance the growth potential of her company and was looking for outside skills to help.”

Kelly asked another friend if he knew anything about Cheryl&Co. It turned out his friend had just returned from a two-week vacation with Cheryl and her family. “He faxed my resume to Cheryl that afternoon. When you come across situations where there are so many coincidences, you realize some things were meant to be.”