Brent and Becky Heath use education to share with customers their passion for plants

By Noelle Buoncristiano , Associated Editor and Catalog Success

Management philosophy: “People learn by example more than any other way,” says Becky. “We teach by showing and not just by talking. We work side-by-side with our employees.”

About Brent and Becky’s Bulbs
Catalog established: 1999
Headquarters: Gloucester, Va.
Merchandise: flower bulbs
Annual circulation: 125,000 of each of its two catalogs (spring/fall and summer)
Number of SKUs: more than 1,000
Customer demographics: botanical gardeners, landscape designers, universities, home gardeners
Sales channels: wholesale and retail divisions, one retail store