Brent and Becky Heath use education to share with customers their passion for plants

By Noelle Buoncristiano , Associated Editor and Catalog Success

Biggest business challenge: “Our passion for teaching and our products sometimes overshadows bottom lines and numbers,” Becky reveals. “We’re so willing to lose a little to teach a lot.”

Two key points to their catalog’s success:

• Personal testimony. The Heaths have tested their products by putting them in different gardening situations in order to provide a personal seal of approval.